Lior Root

EXECUTIVE, CAREER & FOUNDER COACH

Let’s Talk

Career / Leadership / Life / Teams

You don’t have to have it all figured out.

I work with entrepreneurs, executives, leaders, and people navigating meaningful transitions to help them make sense of where they are, get clear on where they want to go, and take real steps toward getting there.

Let’s Talk

In-person coaching in San Diego and virtual coaching anywhere.

Lior Root, executive, career and founder coach

Get clear on what matters.
Decide what comes next.
Then make it happen.

Get clear on what matters.
Decide what comes next.
Then make it happen.

Get clear on what matters.
Decide what comes next.
Then make it happen.

Get clear on what matters.
Decide what comes next.
Then make it happen.

15+ years of entrepreneurial & executive experience

3 companies
built & scaled

Successful
company exit

Former CEO, CMO
& Chief Growth Officer

Techstars
experience

Co-Active Coach
Practitioner Training

You might be here because…

You’re successful, but something feels off.

You’re at a crossroads and not sure what’s next.

You’re thinking about a career change or new direction.

You want to grow as a leader or build a stronger team.

You’re considering entrepreneurship.

You feel stuck, even though you’re capable and successful.

Your life looks good on paper, but it doesn’t feel quite right.

You’ve spent years doing what you thought you were supposed to do, and now you’re wondering what you actually want.

You don’t have to navigate it alone.

How I can help

Coaching for real people, real transitions.

Sometimes the hardest part isn’t knowing that something needs to change. It’s knowing what you want instead.

We’ll make space to work through the questions, uncertainty, and whatever is keeping you stuck. And once things start becoming clearer, we won’t leave it there. We’ll turn that clarity into decisions, next steps, and action.

Sometimes the hardest part isn’t knowing that something needs to change. It’s knowing what you want instead.

Career & Life Crossroads

You know something needs to change, but you’re not sure what. Maybe you’re questioning your career, considering a completely different direction, or wondering whether the path you’re on is still the right one for you. We’ll work through the options, the fears, and the “what ifs,” then turn what we uncover into a path forward.

Founders & Entrepreneurs

Building something can be exciting, lonely, overwhelming, and all-consuming, sometimes all at once. I give you a place to think out loud, work through difficult decisions, challenge your assumptions, and get clear on what matters most.

Executives & Leaders

The more responsibility you have, the fewer people you can always be completely honest with. Coaching gives you a place to step outside the day-to-day, work through what’s really on your mind, and become more intentional about how you lead and what comes next.

Teams

Sometimes the problem isn’t talent. It’s communication, trust, unclear expectations, or conversations that aren’t happening. I help teams surface what’s getting in the way and turn those conversations into stronger alignment and accountability.

What working with me is like

Real conversations. Real next steps.

Reflection → Action

Listening → Challenging

Clarity → Execution

Thinking → Doing

You can expect real conversations. I’ll listen, ask questions, and give you the space to work through what’s on your mind. But I’m also not going to just sit there and agree with everything you say. I’ll challenge you when I think you need it, ask the questions you may be avoiding, and help you look at things from a different perspective.

And because I’m an executor by nature, we won’t stop at the conversation. Once we get clear on what you want, we’ll turn it into goals, manageable steps, and commitments you can actually follow through on.

And because I’m an executor by nature, we won’t stop at the conversation. Once we get clear on what you want, we’ll turn that clarity into goals, manageable steps, and commitments you can actually follow through on.

Reflection → Action

Listening → Challenging

Clarity → Execution

Thinking → Doing

About me

I know what it feels like to wonder what comes next.

My career hasn’t followed a perfectly straight line, and neither has my life.

I’ve built businesses from scratch, led teams, sold a company, raised capital, taken risks, changed directions, made decisions that worked out incredibly well, and made others I learned from the hard way.

I’ve also had those moments when, from the outside, everything looked like it was going well, but internally I was questioning what I wanted next. I know what it’s like to have several paths in front of you and not know which one is right. To wonder whether it’s time to make a change or whether you should keep going. To know you’re capable of more, but not be entirely sure what “more” is supposed to look like.

And I think that matters when you’re choosing a coach.

I’m not here because I believe I have all the answers. I don’t. I’m here because I’ve spent years navigating uncertainty myself and helping other people work through theirs.

Throughout my career, I naturally became the person founders, executives, colleagues, friends, and team members came to when they needed to talk something through. Sometimes they needed a different perspective. Sometimes they needed someone to ask the question they weren’t asking themselves. Sometimes they just needed a place where they could say what they were really thinking without being judged or told what they “should” do.

Those conversations were always some of the most meaningful parts of my work. Eventually, I realized I wanted them to become the work.

I completed the Co-Active Coach Practitioner Training to bring formal coaching methodology to something I had been drawn to for years. Today, I combine that training with more than 15 years of real-world experience building companies, leading people, making difficult decisions, navigating change, and starting new chapters of my own.

I won’t tell you what your life or career should look like. I’ll help you get clearer on what you want yours to look like, and then help you move toward it.

My career hasn’t followed a perfectly straight line, and neither has my life.

And I think that matters when you’re choosing a coach.

I’m not here because I believe I have all the answers. I don’t. I’m here because I’ve spent years navigating uncertainty myself and helping other people work through theirs.

Those conversations were always some of the most meaningful parts of my work. Eventually, I realized I wanted them to become the work.

I won’t tell you what your life or career should look like. I’ll help you get clearer on what you want yours to look like, and then help you move toward it.

How it works

Start with a conversation.

You don’t need to come to our first conversation with all the answers. In fact, that may be exactly why you’re here.

01. We start with a complimentary conversation.

This is simply a chance for us to meet. You can tell me what’s going on, what brought you here, and what you’re hoping might be different. I’ll tell you more about how I work, you can ask me anything you want, and we’ll see if we feel like a good fit.

There’s nothing you need to prepare, and no pressure to make a decision on the call.

02. We get clear on what you want to work on.

If we decide to work together, we’ll start by looking at where you are now and what you’d like to be different. You may already have a clear idea of what you want to work on, or we may uncover it together. Sometimes discovering the real question is part of the work.

03. Then we do the work.

Our sessions become a dedicated space to step away from the noise and focus on you. We’ll talk through what’s happening, explore what may be keeping you stuck, challenge assumptions, look at things from different perspectives, and make room for answers you may not have had the space to find on your own.

And because insight alone isn’t enough, we’ll keep bringing the conversation back to real life: the decisions you want to make, the changes you want to try, and the next steps you’re ready to take.

Ready to talk?

You don’t need to know exactly what you want or have the right words to explain what’s going on. Just come as you are, and we’ll start there.

In San Diego? We can meet in person.
Somewhere else? We can meet virtually by video.

Schedule a Complimentary Conversation

Maybe you already know something needs to change.

You just haven’t figured out what comes next.

You don’t need to have the answer yet. Sometimes the first step is simply giving yourself the space to explore what you really want.

Ready for what’s next?

Schedule a Complimentary Conversation

Lior Root

Coaching for what’s next

San Diego, CA | Virtual Worldwide

hello@liorroot.com